Marketing

https://www.linkedin.com/in/james-ashe/ Data. Data. Data. If I had a dollar for every time I sat in a meeting and heard,   “Let’s see what the data says,”   I’d be retired on a beach somewhere instead of writing these (informative yet witty) posts for your enrichment. Now, I know what you’re thinking:   “Wait—here’s a Digital Marketer speaking out against data?” Don’t worry, I haven’t lost it. Data is absolutely critical. We shouldn’t rely on gut feelings alone when making de

https://www.linkedin.com/in/james-ashe/ In the ever-evolving landscape of digital marketing, staying ahead of the competition requires leveraging the latest technologies and strategies. One critical aspect of this is keyword research, the foundation upon which effective SEO and PPC campaigns are built. With the rise of artificial intelligence (AI), marketers now have powerful tools at their disposal to enhance and streamline the keyword research process. In this article, we w